Best Email & Newsletters tools

Gmail is the most-adopted Email & Newsletters tool among creators we track, used by 15 creators (100% of its mentions organic). This ranking counts real, receipt-backed creator usage — no editorial opinion, no paid placement.

1. 1

   Gmail

   Google's email service, with labels instead of folders, strong spam filtering and search across the whole mailbox.

   15 active creators · 29 mentions · 100% organic

   “Send personalized emails to hundreds of people directly from Gmail using a 100% free mail merge add-on.” — Kevin Stratvertsource ↗

   try Gmail↗receipts →
2. 2

   Substack

   Newsletter and media platform where writers publish free or paid posts, podcasts, video and Notes. No upfront cost — the platform takes roughly 10% of paid subscriptions — with a recommendation network that drives subscriber growth.

   12 active creators · 39 mentions · 100% organic · Free to publish; Substack keeps ~10% of paid subscription revenue

   try Substack↗receipts →
3. 3

   Superhuman

   Speed-focused email client for Gmail and Outlook: keyboard-first triage, split inboxes, snippets, follow-up reminders and AI drafting. Marketed at founders and executives; acquired by Grammarly in 2025.

   6 active creators · 15 mentions · 93% organic · From ~$25–30/month per user

   “I also share one of my favorite productivity tools, Superhuman Mail, which helps me manage emails faster with AI” — Ishan Sharmasource ↗

   try Superhuman↗receipts →
4. 4

   Kit

   Email marketing platform for creators, formerly ConvertKit, rebranded to Kit in 2024. Visual automations, tagging, paid newsletters, a creator network for cross-promotion and built-in commerce for digital products.

   5 active creators · 15 mentions · 100% organic · Free up to 10,000 subscribers; paid from ~$25/month

   “I'm the Creative Director at a remote tech company called Kit” — Charli Mariesource ↗

   try Kit↗receipts →
5. 5

   Outlook

   Microsoft's email client with calendar, contacts and tasks.

   4 active creators · 4 mentions · 100% organic

   try Outlook↗receipts →
6. 6

   beehiiv

   Newsletter platform built by former Morning Brew engineers: publishing, referral program, recommendations network, ad marketplace and paid subscriptions without revenue cut. Focused on growth tooling for media-style newsletters.

   3 active creators · 45 mentions · 96% organic · Free up to 2,500 subscribers; paid from ~$39/month

   try beehiiv↗receipts →
7. 7

   Mailchimp

   Intuit's email marketing and automation platform: campaigns, customer journeys, segmentation, landing pages and ecommerce integrations. A long-standing default for small businesses, with pricing that scales by contact count.

   0 active creators · 0 mentions · – organic · Free up to 500 contacts; paid from ~$13/month

   try Mailchimp↗receipts →