What AI tools do creators actually use?
Claude is the most-adopted tool for this among creators we track, used by 60 creators (97% of its mentions organic). This ranking counts real, receipt-backed creator usage — no editorial opinion, no paid placement.
Spans: 2 categories · ranked by active tracked creators
Affiliate links · Werbung›
Affiliate disclosure: links marked with ↗ on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. This never influences rankings, trending scores or organic/sponsored labels — those are computed exclusively from creator-mention data.
Werbehinweis gemäß §5a UWG: Mit ↗ markierte Links auf dieser Seite sind Affiliate-Links (Werbung). Bei einem Kauf über diese Links erhalten wir eine Provision; für Sie entstehen keine Mehrkosten. Dies hat niemals Einfluss auf Rankings, Trend-Scores oder Organisch/Gesponsert-Kennzeichnungen — diese werden ausschließlich aus Creator-Erwähnungsdaten berechnet.
- 1ClaudeAI Assistants
Anthropic's AI assistant for writing, analysis, coding and agentic work, available on web, desktop and mobile plus an API. Known for long context windows, Artifacts and the Claude Code terminal agent.
60 active creators · 299 mentions · 97% organic · Free tier; Pro ~$20/month, Max from ~$100/month
“then pushed it into full cinematic filmmaking, and even wired it straight into Claude for business use” — AI Mastersource ↗
- 2ChatGPTAI Assistants
OpenAI's conversational AI assistant for text, images, voice and code, with custom GPTs, web browsing and data analysis. The most widely used consumer AI chat product; paid tiers unlock newer models and higher limits.
58 active creators · 197 mentions · 98% organic · Free tier; Plus ~$20/month, Pro ~$200/month
“asked ChatGPT to find the structural logic first” — Aishwarya Srinivasansource ↗
- 3GitHub CopilotAI Assistants
AI pair-programmer that suggests whole lines and functions inside the editor as you type.
48 active creators · 121 mentions · 100% organic · From ~$10/month; free for verified students and OSS maintainers
“I will be utilizing co-pilot here as we write code” — sentdexsource ↗
- 4Wispr FlowAI Assistants
AI voice dictation that transcribes natural speech into text across any app, faster than typing.
18 active creators · 35 mentions · 74% organic · Free tier; Pro from ~$12/month
“Start using Wispr Flow for Free” — Tech With Timsource ↗
- 5Epidemic SoundAI Image & Audio
Subscription library of royalty-free music and sound effects, licensed for use in videos and podcasts without copyright claims.
17 active creators · 91 mentions · 99% organic · Subscription from ~$10/month for creators
“Copyright-free Music” — Vanessa Lausource ↗
- 6AnthropicAI Assistants
AI company behind the Claude models, with safety research as a stated focus.
16 active creators · 25 mentions · 100% organic
“I love Claude Code and I love Opus as my model. I've kind of shifted from that opinion between Opus, 4.7 and 4.8.” — IBM Technologysource ↗
- 7Claude CoworkAI Assistants
Anthropic's workspace where Claude takes on longer tasks end to end, beyond writing code.
16 active creators · 30 mentions · 97% organic
“Claude Cowork runs multi-step agentic research tasks with human-in-the-loop approval” — Andy Stapletonsource ↗
- 8HiggsfieldAI Image & Audio
Creative suite for AI media: generate images and video from prompts or references, then edit and upscale them.
14 active creators · 48 mentions · 69% organic
“I teach the fundamentals of AI video creation using Higgsfield, starting with simple text prompts” — Youri van Hofwegensource ↗
- 9ElevenLabsAI Image & Audio
AI voice platform: text-to-speech, voice cloning, dubbing and conversational voice agents with highly natural output in many languages. Creators use it for narration, audio versions of posts and localized dubs.
11 active creators · 15 mentions · 100% organic · Free tier; paid from ~$5/month, usage-based credits
“I am creating a voice agent in eleven labs.” — WsCube Techsource ↗
- 10HermesAI Assistants
Tool for running your own AI agents on Claude models outside of Claude Code.
11 active creators · 22 mentions · 95% organic · Usage-based on your Claude credits
“Hermes Agent is basically an AI assistant that lives on a server, runs 24/7, and remembers everything you tell it.” — Charlie Changsource ↗
- 11PerplexityAI Assistants
AI answer engine that responds to questions with cited sources, combining web search with large language models. Pro adds more powerful models, file uploads and the Comet browser; positioned as a research-first alternative to classic search.
11 active creators · 15 mentions · 67% organic · Free tier; Pro ~$20/month
- 12SeeDance 2.0AI Image & Audio
Video model from ByteDance's Seed team, generating coherent scenes from text and images.
10 active creators · 20 mentions · 85% organic
“Try Seedance in 4K” — Higgsfield AIsource ↗
- 13GLM 5.2AI Assistants
Language model from Zhipu AI, used through the Z.ai assistant, built for long task chains and coding.
9 active creators · 9 mentions · 100% organic
“GLM 5.2 is one of the best open source models available right now” — Tech With Timsource ↗
- 14
- 15OpenClawAI Assistants
Open tool for using Claude to run AI agents outside of Claude Code.
8 active creators · 17 mentions · 100% organic · Open tool; bring your own Claude API key
“Openclaw setup” — Tech With Timsource ↗
- 16Google GeminiAI Assistants
Google's AI assistant for text, images and code, available in the browser, as an app and inside Google Workspace.
8 active creators · 9 mentions · 100% organic
“Gemini wins on multiodality. In plain English, Gemini is able to process a massive amount of mixed media” — Jeff Susource ↗
- 17Gemini OmniAI Assistants
The multimodal tier of Google's Gemini, handling text, image, audio and video in one model.
8 active creators · 8 mentions · 100% organic
“I tried Gemini Omni on Google's Flow Studio and made this entire video.” — Ishan Sharmasource ↗
- 18ChatGPT WorkAI Assistants
7 active creators · 10 mentions · 90% organic
“This video takes you from "why does my ChatGPT look different??" to "Oh my gosh this is the best update ever and I can't” — The AI Advantagesource ↗
- 19Google FlowAI Image & Audio
Google's AI filmmaking tool built on Veo, for scenes, shots and camera moves.
7 active creators · 18 mentions · 100% organic
“I also cover free image generation and consistent characters in Google Flow” — Malva AIsource ↗
- 20GrokAI Assistants
AI assistant from SpaceXAI with live access to posts on X, for chat, images and code.
7 active creators · 9 mentions · 100% organic
“You should be using AI-generated code from Claude Code, Codex, and Grok to build test harnesses” — Theo Brownesource ↗
- 21GPT 5.5AI Assistants
7 active creators · 10 mentions · 100% organic
“GPT-5.5 is here, and I tested it across research, coding, Codex, GPT Image 2 asset workflows” — MattVidPro AIsource ↗
- 22HeyGenAI Image & Audio
Generates video with talking avatars from a script, including voice, captions and translation.
7 active creators · 9 mentions · 56% organic
- 23Kimi K3AI Assistants
Assistant from Moonshot AI with a very long context window, aimed at coding and research tasks.
6 active creators · 7 mentions · 100% organic
“Open the AI Playground and select "Kimi K3" from the model selector.” — Matt Wolfesource ↗
- 24MidjourneyAI Image & Audio
Subscription AI image generator known for strong aesthetics and style control, used through its website and Discord. Produces concept art, thumbnails and brand imagery; added video generation in 2025.
6 active creators · 8 mentions · 100% organic · From ~$10/month (Basic), no free tier
FAQ
- What tool do most creators use to build with ai?
- Claude is the most-adopted tool for this job among the creators we track: 60 tracked creators have an active usage record for it. 97% of its classified mentions are organic, meaning no sponsorship signal was found in them (mentions we cannot classify are excluded from that ratio). Adoption counts, not editorial opinion, order this list, and the receipts behind it are linked above.
- What is the runner-up to Claude, and when is it the better choice?
- ChatGPT is the runner-up with 58 active creators, against 60 for Claude, in the same category. We do not editorialize the gap. What the data offers: 98% of ChatGPT's classified mentions are organic, versus 97% for Claude. Pricing: Free tier; Plus ~$20/month, Pro ~$200/month. Read the receipts on both tool pages and weigh the quotes yourself; that is what they are there for.
- How is this ranking decided?
- By counting creators, not opinions. Every mention we ingest carries a receipt: a source link, a timestamp or position, a verbatim quote of at most 120 characters, and a sponsorship classification (organic, sponsored or ambiguous). The list orders tools by how many tracked creators actively use each one; organic mentions weigh four times more than sponsored ones in scoring. Affiliate links on this page have no path into that computation. Full detail is on the methodology page.
- How fresh is this data?
- The scores behind this ranking are snapshotted weekly, and the data behind the current list was computed on 31 Jul 2026, the same date the stamp at the bottom of this page shows. After a recompute, the page refreshes within roughly ten to twenty minutes (two stacked 600-second caches). Recency also shapes the ranking itself: mention weight decays with a 14-day half-life, so current usage counts more than last year's.
- Are these affiliate recommendations?
- No. Some links on this page, marked with an arrow, are affiliate links, and if you buy through them we may earn a commission at no extra cost to you. That revenue has no path into the ranking: positions, trending scores and sponsorship labels are computed exclusively from creator-mention data. The full disclosure, in FTC wording and the German paragraph 5a UWG wording, sits on this page above the list.
- Where do these creator mentions come from?
- From public content by the creators we track: YouTube videos, podcast episodes, X posts and newsletters. When a tracked creator mentions a tool there, we ingest the mention together with its receipt: a source link, a timestamp or position, a quote of at most 120 characters, and a sponsorship classification. Rankings are computed exclusively from that mention data; money never changes them.