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What do creators use to design visuals?

Epidemic Sound is the most-adopted tool for this among creators we track, used by 17 creators (99% of its mentions organic). This ranking counts real, receipt-backed creator usage — no editorial opinion, no paid placement.

Spans: 2 categories · ranked by active tracked creators

Affiliate links · Werbung›

Affiliate disclosure: links marked with ↗ on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. This never influences rankings, trending scores or organic/sponsored labels — those are computed exclusively from creator-mention data.

Werbehinweis gemäß §5a UWG: Mit ↗ markierte Links auf dieser Seite sind Affiliate-Links (Werbung). Bei einem Kauf über diese Links erhalten wir eine Provision; für Sie entstehen keine Mehrkosten. Dies hat niemals Einfluss auf Rankings, Trend-Scores oder Organisch/Gesponsert-Kennzeichnungen — diese werden ausschließlich aus Creator-Erwähnungsdaten berechnet.

  1. 1
    Epidemic SoundAI Image & Audio

    Subscription library of royalty-free music and sound effects, licensed for use in videos and podcasts without copyright claims.

    17 active creators · 91 mentions · 99% organic · Subscription from ~$10/month for creators

    “Copyright-free Music” — Vanessa Lausource ↗

    try Epidemic Soundreceipts →
  2. 2
    CanvaDesign

    Template-driven online design platform for social graphics, presentations, video and print. Drag-and-drop editing, a large asset library and brand kits make it the default for non-designers producing thumbnails, carousels and marketing assets.

    14 active creators · 48 mentions · 94% organic · Free plan; Canva Pro ~$13/month

    “The Captain Starlight program uses Canva to make all their fun visuals, including colourful schedules and daily planners” — Canvasource ↗

    try Canvareceipts →
  3. 3
    HiggsfieldAI Image & Audio

    Creative suite for AI media: generate images and video from prompts or references, then edit and upscale them.

    14 active creators · 48 mentions · 69% organic

    “I teach the fundamentals of AI video creation using Higgsfield, starting with simple text prompts” — Youri van Hofwegensource ↗

    try Higgsfieldreceipts →
  4. 4
    ElevenLabsAI Image & Audio

    AI voice platform: text-to-speech, voice cloning, dubbing and conversational voice agents with highly natural output in many languages. Creators use it for narration, audio versions of posts and localized dubs.

    11 active creators · 15 mentions · 100% organic · Free tier; paid from ~$5/month, usage-based credits

    “I am creating a voice agent in eleven labs.” — WsCube Techsource ↗

    try ElevenLabsreceipts →
  5. 5
    FigmaDesign

    Collaborative, browser-based interface design tool: vector editing, components, variables, prototyping and multiplayer editing in one canvas. FigJam adds whiteboarding. The de facto standard for product design teams and design-focused creators.

    11 active creators · 20 mentions · 95% organic · Free plan; professional seats from ~$16/editor/month

    “we will take you from the basics of design to mastering advanced tools in Figma” — freeCodeCamp.orgsource ↗

    try Figmareceipts →
  6. 6
    SeeDance 2.0AI Image & Audio

    Video model from ByteDance's Seed team, generating coherent scenes from text and images.

    10 active creators · 20 mentions · 85% organic

    “Try Seedance in 4K” — Higgsfield AIsource ↗

    try SeeDance 2.0receipts →
  7. 7
    Claude DesignDesign

    Anthropic's design surface, where drafts take shape on a visual canvas through conversation with Claude.

    9 active creators · 11 mentions · 100% organic

    “I explain how to make and share Claude Artifacts, design landing pages with Claude Design, clean up Excel files, fix for” — Skill Leap AIsource ↗

    try Claude Designreceipts →
  8. 8
    GPT Image 2AI Image & Audio

    9 active creators · 13 mentions · 92% organic

    “generating AI images with GPT Image 2” — Malva AIsource ↗

    try GPT Image 2receipts →
  9. 9
    Google FlowAI Image & Audio

    Google's AI filmmaking tool built on Veo, for scenes, shots and camera moves.

    7 active creators · 18 mentions · 100% organic

    “I also cover free image generation and consistent characters in Google Flow” — Malva AIsource ↗

    try Google Flowreceipts →
  10. 10
    HeyGenAI Image & Audio

    Generates video with talking avatars from a script, including voice, captions and translation.

    7 active creators · 9 mentions · 56% organic

    try HeyGenreceipts →
  11. 11
    MidjourneyAI Image & Audio

    Subscription AI image generator known for strong aesthetics and style control, used through its website and Discord. Produces concept art, thumbnails and brand imagery; added video generation in 2025.

    6 active creators · 8 mentions · 100% organic · From ~$10/month (Basic), no free tier

    try Midjourneyreceipts →
  12. 12
    PhotoshopDesign

    Adobe's image editor, with layers, masks, retouching and generative fill.

    5 active creators · 30 mentions · 100% organic

    “Discover an incredible hack to use Photoshop's Generative Fill with unlimited high-resolution” — PiXimperfectsource ↗

    try Photoshopreceipts →
  13. 13
    Kling 3.0AI Image & Audio

    Video model from Kuaishou that turns text or a still image into moving footage.

    5 active creators · 6 mentions · 100% organic

    “07:31] - Step 2: Image to Video using Kling 3.0 and various techniques (Start/End Frame, Scene Continuation, Multishot)” — Dan Kieftsource ↗

    try Kling 3.0receipts →
  14. 14
    AdobeDesign

    The software company behind Photoshop, Premiere Pro, After Effects and Creative Cloud.

    4 active creators · 9 mentions · 67% organic

    try Adobereceipts →
  15. 15
    Nano Banana ProAI Image & Audio

    Google's image model inside Gemini, known for editing pictures while keeping characters consistent.

    4 active creators · 5 mentions · 80% organic

    “Working scene by scene inside Higgsfield AI, you build every asset in Soul Cinema, GPT Image 2 and Nano Banana Pro” — Higgsfield AIsource ↗

    try Nano Banana Proreceipts →
  16. 16
    RunwayAI Image & Audio

    AI tools for moving image: generate video from text or stills, remove objects, transfer styles.

    3 active creators · 6 mentions · 100% organic

    “I used Runway's Seedance 2.0 for the edit you see in this video” — Matt Wolfesource ↗

    try Runwayreceipts →
  17. 17
    VeoAI Image & Audio

    Google's model for generating video scenes from a text description, with sound.

    3 active creators · 3 mentions · 100% organic

    try Veoreceipts →

FAQ

What tool do most creators use to design visuals?
Epidemic Sound is the most-adopted tool for this job among the creators we track: 17 tracked creators have an active usage record for it. 99% of its classified mentions are organic, meaning no sponsorship signal was found in them (mentions we cannot classify are excluded from that ratio). Adoption counts, not editorial opinion, order this list, and the receipts behind it are linked above.
What is the runner-up to Epidemic Sound, and when is it the better choice?
Canva ranks second with 14 active creators, against 17 for Epidemic Sound. The honest differentiation our data supports: Canva sits in Design, Epidemic Sound in AI Image & Audio, so choose by which part of the job you actually spend time in. Pricing: Free plan; Canva Pro ~$13/month. Where a creator has explained the choice on the record, the quote appears in the list above with a source link.
How is this ranking decided?
By counting creators, not opinions. Every mention we ingest carries a receipt: a source link, a timestamp or position, a verbatim quote of at most 120 characters, and a sponsorship classification (organic, sponsored or ambiguous). The list orders tools by how many tracked creators actively use each one; organic mentions weigh four times more than sponsored ones in scoring. Affiliate links on this page have no path into that computation. Full detail is on the methodology page.
How fresh is this data?
The scores behind this ranking are snapshotted weekly, and the data behind the current list was computed on 31 Jul 2026, the same date the stamp at the bottom of this page shows. After a recompute, the page refreshes within roughly ten to twenty minutes (two stacked 600-second caches). Recency also shapes the ranking itself: mention weight decays with a 14-day half-life, so current usage counts more than last year's.
Are these affiliate recommendations?
No. Some links on this page, marked with an arrow, are affiliate links, and if you buy through them we may earn a commission at no extra cost to you. That revenue has no path into the ranking: positions, trending scores and sponsorship labels are computed exclusively from creator-mention data. The full disclosure, in FTC wording and the German paragraph 5a UWG wording, sits on this page above the list.
Where do these creator mentions come from?
From public content by the creators we track: YouTube videos, podcast episodes, X posts and newsletters. When a tracked creator mentions a tool there, we ingest the mention together with its receipt: a source link, a timestamp or position, a quote of at most 120 characters, and a sponsorship classification. Rankings are computed exclusively from that mention data; money never changes them.
data updated