What tool do most creators use to grow & monetize?

Instagram is the most-adopted tool for this job among the creators we track: 85 tracked creators have an active usage record for it. 99% of its classified mentions are organic, meaning no sponsorship signal was found in them (mentions we cannot classify are excluded from that ratio). Adoption counts, not editorial opinion, order this list, and the receipts behind it are linked above.

What is the runner-up to Instagram, and when is it the better choice?

Discord is the runner-up with 37 active creators, against 85 for Instagram, in the same category. We do not editorialize the gap. What the data offers: 100% of Discord's classified mentions are organic, versus 99% for Instagram. Read the receipts on both tool pages and weigh the quotes yourself; that is what they are there for.

How is this ranking decided?

By counting creators, not opinions. Every mention we ingest carries a receipt: a source link, a timestamp or position, a verbatim quote of at most 120 characters, and a sponsorship classification (organic, sponsored or ambiguous). The list orders tools by how many tracked creators actively use each one; organic mentions weigh four times more than sponsored ones in scoring. Affiliate links on this page have no path into that computation. Full detail is on the methodology page.

How fresh is this data?

The scores behind this ranking are snapshotted weekly, and the data behind the current list was computed on 14 Sept 2026, the same date the stamp at the bottom of this page shows. After a recompute, the page refreshes within roughly ten to twenty minutes (two stacked 600-second caches). Recency also shapes the ranking itself: mention weight decays with a 14-day half-life, so current usage counts more than last year's.

Are these affiliate recommendations?

No. Some links on this page, marked with an arrow, are affiliate links, and if you buy through them we may earn a commission at no extra cost to you. That revenue has no path into the ranking: positions, trending scores and sponsorship labels are computed exclusively from creator-mention data. The full disclosure, in FTC wording and the German paragraph 5a UWG wording, sits on this page above the list.

Where do these creator mentions come from?

From public content by the creators we track: YouTube videos, podcast episodes, X posts and newsletters. When a tracked creator mentions a tool there, we ingest the mention together with its receipt: a source link, a timestamp or position, a quote of at most 120 characters, and a sponsorship classification. Rankings are computed exclusively from that mention data; money never changes them.

What do creators use to grow and get paid?

Instagram is the most-adopted tool for this among creators we track, used by 85 creators (99% of its mentions organic over the past 90 days). This ranking counts real, receipt-backed creator usage — no editorial opinion, no paid placement.

Spans: 3 categories · ranked by active tracked creators

Affiliate links · Werbung›

Affiliate disclosure: links marked with ↗ on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. This never influences rankings, trending scores or organic/sponsored labels — those are computed exclusively from creator-mention data.

Werbehinweis gemäß §5a UWG: Mit ↗ markierte Links auf dieser Seite sind Affiliate-Links (Werbung). Bei einem Kauf über diese Links erhalten wir eine Provision; für Sie entstehen keine Mehrkosten. Dies hat niemals Einfluss auf Rankings, Trend-Scores oder Organisch/Gesponsert-Kennzeichnungen — diese werden ausschließlich aus Creator-Erwähnungsdaten berechnet.

1
InstagramCommunity
Meta's platform for photos, short video and direct messages.
85 active creators · 573 mentions · 99% organic (past 90 days)
“Follow TODAY on Instagram” — TODAY source ↗
try Instagram receipts →
2
DiscordCommunity
Voice and text chat organised in servers and channels, originally for gaming, now widely used for communities and support.
37 active creators · 219 mentions · 100% organic (past 90 days)
“Join my Discord!” — DesignCourse source ↗
try Discord receipts →
3
LinkedInCommunity
Professional network for contacts, jobs and industry posts.
36 active creators · 103 mentions · 100% organic (past 90 days)
“LinkedIn - Vaibhav Sisinty” — Vaibhav Sisinty source ↗
try LinkedIn receipts →
4
FacebookCommunity
Meta's social network, with profiles, pages, groups and advertising.
33 active creators · 307 mentions · 100% organic (past 90 days)
“Find TODAY on Facebook” — TODAY source ↗
try Facebook receipts →
5
SlackCommunity
Team chat organised in channels, with searchable history and connections into most other work tools.
33 active creators · 70 mentions · 93% organic (past 90 days)
“a big chunk of my week is replying to students on Slack” — Ali Abdaal source ↗
try Slack receipts →
6
WhatsAppCommunity
End-to-end encrypted messenger for chats, calls and groups, with a separate track for businesses.
32 active creators · 258 mentions · 100% organic (past 90 days)
“Follow our community channel on WhatsApp” — Damini Tripathi source ↗
try WhatsApp receipts →
7
GmailEmail & Newsletters
Google's email service, with labels instead of folders, strong spam filtering and search across the whole mailbox.
29 active creators · 77 mentions · 99% organic (past 90 days)
“You will see how Spark seamlessly integrates into your existing Google Workspace, interacting natively with Gmail, Googl” — ProgrammingKnowledge2 source ↗
try Gmail receipts →
8
TwitterCommunity
Short-post network, formerly Twitter, for public conversation in real time.
25 active creators · 333 mentions · 100% organic (past 90 days)
“Follow TODAY on Twitter” — TODAY source ↗
try Twitter receipts →
9
TelegramCommunity
Messenger with cloud history across devices, very large groups, broadcast channels and an open bot API.
25 active creators · 104 mentions · 99% organic (past 90 days)
“🔹 Join my Telegram Channel to get instant access to the FREE PROMPT” — Robert’s Tech Toolbox source ↗
try Telegram receipts →
10
StripePayments & Monetization
Payments infrastructure for the internet: card processing, subscriptions (Billing), invoicing, Checkout, Connect marketplaces and tax handling via APIs and no-code surfaces. The default payment rail for SaaS and creator businesses.
18 active creators · 35 mentions · 97% organic (past 90 days) · Pay-as-you-go, ~2.9% + 30¢ per successful card charge (US)
“Higgsfield, n8n, Stripe, Apollo, and more to turn an idea into a working business system.” — Ishan Sharma source ↗
try Stripe receipts →
11
SkoolCommunity
Community platform combining discussion feed, courses ('classroom'), calendar and gamified leaderboards in a deliberately simple package at one flat price. Popular with course sellers and cohort programs; co-owned by Sam Ovens and Alex Hormozi.
17 active creators · 283 mentions · 99% organic (past 90 days) · ~$99/month flat per community
“➡️ Join our free AI Community (templates, workflows, AI news, making money with AI, etc)” — Charlie Chang source ↗
try Skool receipts →
12
SubstackEmail & Newsletters
Newsletter and media platform where writers publish free or paid posts, podcasts, video and Notes. No upfront cost — the platform takes roughly 10% of paid subscriptions — with a recommendation network that drives subscriber growth.
16 active creators · 44 mentions · 100% organic (past 90 days) · Free to publish; Substack keeps ~10% of paid subscription revenue
“SUBSCRIBE TO MY SUBSTACK” — Jade Beason source ↗
try Substack receipts →
13
PatreonPayments & Monetization
Membership platform where creators take recurring support in exchange for exclusive work.
14 active creators · 51 mentions · 100% organic (past 90 days)
“Check out my Patreon here” — Christopher Lawley source ↗
try Patreon receipts →
14
ZoomCommunity
Video meetings with recording, transcripts, webinars and phone.
10 active creators · 14 mentions · 100% organic (past 90 days)
“We use Gmail, Google Docs, Zoom, Stripe, Calendly, and a basic CRM.” — The AI Advantage source ↗
try Zoom receipts →
15
ShopifyPayments & Monetization
Ecommerce platform with payments, shipping and selling across several channels.
9 active creators · 60 mentions · 73% organic (past 90 days)
“Start your Shopify free trial” — Learn With Shopify source ↗
try Shopify receipts →
16
GumroadPayments & Monetization
Simple storefront for selling digital products — ebooks, courses, presets, software — with hosted checkout, memberships, discount codes and payouts. No subscription; Gumroad takes a flat percentage of each sale.
8 active creators · 30 mentions · 100% organic (past 90 days) · No monthly fee; ~10% flat fee per sale plus processing
“or on Gumroad here: satorigraphics.gumroad.com/l/logoguide” — Satori Graphics source ↗
try Gumroad receipts →
17
KitEmail & Newsletters
Email marketing platform for creators, formerly ConvertKit, rebranded to Kit in 2024. Visual automations, tagging, paid newsletters, a creator network for cross-promotion and built-in commerce for digital products.
8 active creators · 36 mentions · 81% organic (past 90 days) · Free up to 10,000 subscribers; paid from ~$25/month
“I'm the Creative Director at a remote tech company called Kit” — Charli Marie source ↗
try Kit receipts →
18
TeamsCommunity
Microsoft's chat and meeting tool, tied into Office and Microsoft 365 file storage.
8 active creators · 6 mentions · 100% organic (past 90 days)
try Teams receipts →
19
SuperhumanEmail & Newsletters
Speed-focused email client for Gmail and Outlook: keyboard-first triage, split inboxes, snippets, follow-up reminders and AI drafting. Marketed at founders and executives; acquired by Grammarly in 2025.
8 active creators · 12 mentions · 92% organic (past 90 days) · From ~$25–30/month per user
“I also share one of my favorite productivity tools, Superhuman Mail, which helps me manage emails faster with AI” — Ishan Sharma source ↗
try Superhuman receipts →
20
OutlookEmail & Newsletters
Microsoft's email client with calendar, contacts and tasks.
6 active creators · 7 mentions · 100% organic (past 90 days)
“✔️ Windows 11 - Install Microsoft 365 - Install Office - Word, Excel, Outlook, PowerPoint, & More!” — Your Windows Guru - Windows 10 & 11 source ↗
try Outlook receipts →
21
SkillshareCommunity
Subscription platform for online classes in design, illustration, video and other creative skills.
6 active creators · 4 mentions · 50% organic (past 90 days) · ~$14/month or ~$99/year
“The first 500 people to use my link in the description or scan the QR code will receive a one month free trial of Skills” — Sajjaad Khader source ↗
try Skillshare receipts →
22
beehiivEmail & Newsletters
Newsletter platform built by former Morning Brew engineers: publishing, referral program, recommendations network, ad marketplace and paid subscriptions without revenue cut. Focused on growth tooling for media-style newsletters.
5 active creators · 36 mentions · 100% organic (past 90 days) · Free up to 2,500 subscribers; paid from ~$39/month
try beehiiv receipts →
23
BrilliantCommunity
Interactive learning platform with hands-on courses in math, science, programming and data.
3 active creators · 4 mentions · 25% organic (past 90 days) · ~$13/month or ~$150/year
“Upgrade your brain with Brilliant for free” — Satori Graphics source ↗
try Brilliant receipts →
24
CircleCommunity
All-in-one community platform: spaces, discussions, events, live streams, courses and paid memberships under a creator's own brand. Used by course businesses and membership communities that want to leave Facebook Groups.
2 active creators · 1 mentions · 100% organic (past 90 days) · From ~$89/month after trial
try Circle receipts →

FAQ

What tool do most creators use to grow & monetize?: Instagram is the most-adopted tool for this job among the creators we track: 85 tracked creators have an active usage record for it. 99% of its classified mentions are organic, meaning no sponsorship signal was found in them (mentions we cannot classify are excluded from that ratio). Adoption counts, not editorial opinion, order this list, and the receipts behind it are linked above.
What is the runner-up to Instagram, and when is it the better choice?: Discord is the runner-up with 37 active creators, against 85 for Instagram, in the same category. We do not editorialize the gap. What the data offers: 100% of Discord's classified mentions are organic, versus 99% for Instagram. Read the receipts on both tool pages and weigh the quotes yourself; that is what they are there for.
How is this ranking decided?: By counting creators, not opinions. Every mention we ingest carries a receipt: a source link, a timestamp or position, a verbatim quote of at most 120 characters, and a sponsorship classification (organic, sponsored or ambiguous). The list orders tools by how many tracked creators actively use each one; organic mentions weigh four times more than sponsored ones in scoring. Affiliate links on this page have no path into that computation. Full detail is on the methodology page.
How fresh is this data?: The scores behind this ranking are snapshotted weekly, and the data behind the current list was computed on 14 Sept 2026, the same date the stamp at the bottom of this page shows. After a recompute, the page refreshes within roughly ten to twenty minutes (two stacked 600-second caches). Recency also shapes the ranking itself: mention weight decays with a 14-day half-life, so current usage counts more than last year's.
Are these affiliate recommendations?: No. Some links on this page, marked with an arrow, are affiliate links, and if you buy through them we may earn a commission at no extra cost to you. That revenue has no path into the ranking: positions, trending scores and sponsorship labels are computed exclusively from creator-mention data. The full disclosure, in FTC wording and the German paragraph 5a UWG wording, sits on this page above the list.
Where do these creator mentions come from?: From public content by the creators we track: YouTube videos, podcast episodes, X posts and newsletters. When a tracked creator mentions a tool there, we ingest the mention together with its receipt: a source link, a timestamp or position, a quote of at most 120 characters, and a sponsorship classification. Rankings are computed exclusively from that mention data; money never changes them.

data updated 14 Sept 2026