How to automate follow-ups with native Workflows, no Zapier or Make required
Zapier
The largest no-code automation platform, connecting 7,000+ apps with trigger-action workflows (Zaps), multi-step paths, filters, tables and AI steps. The default choice for marketing and ops automations without engineering. Free plan; paid from ~$20/month.
first seen 11 Feb 2026
20mentions
11creators
60%organic
8×sponsored
Who actually uses Zapier
From tracked mentions across YouTube, podcasts, X and newsletters. Active = mentioned in the last 120 days.
- Linus Tech Tips16.9M reach · since 6 Jun 20261×
- Austin Evans5.8M reach · since 18 Jun 20262×
- Kevin Stratvert4.4M reach · since 18 Jun 20265×
- Charlie Chang1.4M reach · since 29 Jun 20261×
- Vaibhav Sisinty783k reach · since 27 Jun 20261×
- Matthew Berman627k reach · since 2 Jun 20265×
- Lenny's Podcast622k reach · since 12 Jul 20261×
- AI Explained438k reach · since 10 Jul 20261×
- Stewart Gauld385k reach · since 13 May 20261×
- Sajjaad Khader328k reach · since 2 Jul 20261×
- Phil Pallen74.7k reach · since 31 Jul 20261×
- Jeff Sudormant1.8M reach · since 20 Jan 20261×
- Futurepediadormant731k reach · since 21 Mar 20261×
The receipts
Verbatim quotes, ≤120 characters, linked to the second they were said.
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Noam Segal is a longtime research leader across Airbnb, Meta, Twitter, Zapier, Intercom, and Figma
Automation Bench
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Loop engineering vs automation (it's not Zapier)
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I've literally been using Zapier for over 10 years. I could not recommend them more highly.
Supercharge your AI with Zapier
Google Workspace Studio will replace third-party automation platforms like N8N, Zapier and Make
Zapier - Manus
Zapier and N for automation
Is there a newer or better tool?
No tracked creator has switched away from Zapier. Here are the other tools creators reach for in Automation.
Alternatives in Automation
FAQ
Do creators actually use Zapier, or is it sponsored?+
Of 20 tracked Zapier mentions with receipts, 12 are organic (genuine workflow use), 8 sponsored — 60% organic. Every mention is labelled by source, and payment never changes the ranking.
What is Zapier?+
Zapier is a no-code automation platform that connects thousands of apps through trigger-action workflows called Zaps.
Is Zapier free?+
Zapier has a free plan with limited tasks; paid plans start around $20 per month and scale with task volume.
Which creators use Zapier?+
Creators tracked in the automation category — see the receipts on this page.