What do creators use to automate their work?
Zapier is the most-adopted tool for this among creators we track, used by 16 creators (81% of its mentions organic over the past 90 days). This ranking counts real, receipt-backed creator usage — no editorial opinion, no paid placement.
Spans: 1 category · ranked by active tracked creators
Affiliate links · Werbung›
Affiliate disclosure: links marked with ↗ on this page are affiliate links. If you buy through them, we may earn a commission at no extra cost to you. This never influences rankings, trending scores or organic/sponsored labels — those are computed exclusively from creator-mention data.
Werbehinweis gemäß §5a UWG: Mit ↗ markierte Links auf dieser Seite sind Affiliate-Links (Werbung). Bei einem Kauf über diese Links erhalten wir eine Provision; für Sie entstehen keine Mehrkosten. Dies hat niemals Einfluss auf Rankings, Trend-Scores oder Organisch/Gesponsert-Kennzeichnungen — diese werden ausschließlich aus Creator-Erwähnungsdaten berechnet.
- 1ZapierAutomation
The largest no-code automation platform, connecting 7,000+ apps with trigger-action workflows (Zaps), multi-step paths, filters, tables and AI steps. The default choice for marketing and ops automations without engineering.
16 active creators · 72 mentions · 81% organic (past 90 days) · Free plan; paid from ~$20/month
“Check out Zapier” — Matthew Bermansource ↗
- 2n8nAutomation
Source-available (fair-code) workflow automation tool with node-based editing, code steps and strong AI/LangChain integrations. Can be self-hosted for free, which makes it the automation choice for developers and privacy-conscious teams.
15 active creators · 85 mentions · 98% organic (past 90 days) · Fair-code, free self-hosted; cloud from ~$24/month
“The fourth one is n8n. I host it locally because it's open source” — Sabrina Ramonov 🍄source ↗
- 3GoHighLevelAutomation
Marketing and sales platform aimed at agencies, with CRM, funnels and automation.
8 active creators · 63 mentions · 41% organic (past 90 days)
“📚 Already on GoHighLevel’s $497 plan? Sign up for the HighLevel Guild Directly” — ItsKeatonsource ↗
- 4MakeAutomation
Visual automation platform (formerly Integromat) where workflows are built as scenario diagrams with branching, iteration and error handling. Cheaper per operation than most rivals and favored for complex multi-step automations.
8 active creators · 52 mentions · 98% organic (past 90 days) · Free plan; paid from ~$9/month
“Check out Make and get a 1-month free Pro Plan with 10,000 operations & no credit card required!” — bycloudsource ↗
- 5ManychatAutomation
Automates direct messages and comment replies on Instagram, WhatsApp and Facebook.
6 active creators · 9 mentions · 44% organic (past 90 days)
“used a Comment to DM automation so new viewers had a clear next step. Tap the link in the description and set up your fi” — Modern Milliesource ↗
- 6RaycastAutomation
Extensible launcher for macOS (and Windows) that replaces Spotlight: app launching, clipboard history, snippets, window management and a large extension store. Raycast Pro adds AI chat, cloud sync and custom themes.
1 active creators · 0 mentions · – organic (past 90 days) · Free core app; Pro ~$8/month
FAQ
- What tool do most creators use to automate your work?
- Zapier is the most-adopted tool for this job among the creators we track: 16 tracked creators have an active usage record for it. 81% of its classified mentions are organic, meaning no sponsorship signal was found in them (mentions we cannot classify are excluded from that ratio). Adoption counts, not editorial opinion, order this list, and the receipts behind it are linked above.
- What is the runner-up to Zapier, and when is it the better choice?
- n8n is the runner-up with 15 active creators, against 16 for Zapier, in the same category. We do not editorialize the gap. What the data offers: 98% of n8n's classified mentions are organic, versus 81% for Zapier. Pricing: Fair-code, free self-hosted; cloud from ~$24/month. Read the receipts on both tool pages and weigh the quotes yourself; that is what they are there for.
- How is this ranking decided?
- By counting creators, not opinions. Every mention we ingest carries a receipt: a source link, a timestamp or position, a verbatim quote of at most 120 characters, and a sponsorship classification (organic, sponsored or ambiguous). The list orders tools by how many tracked creators actively use each one; organic mentions weigh four times more than sponsored ones in scoring. Affiliate links on this page have no path into that computation. Full detail is on the methodology page.
- How fresh is this data?
- The scores behind this ranking are snapshotted weekly, and the data behind the current list was computed on 12 Oct 2026, the same date the stamp at the bottom of this page shows. After a recompute, the page refreshes within roughly ten to twenty minutes (two stacked 600-second caches). Recency also shapes the ranking itself: mention weight decays with a 14-day half-life, so current usage counts more than last year's.
- Are these affiliate recommendations?
- No. Some links on this page, marked with an arrow, are affiliate links, and if you buy through them we may earn a commission at no extra cost to you. That revenue has no path into the ranking: positions, trending scores and sponsorship labels are computed exclusively from creator-mention data. The full disclosure, in FTC wording and the German paragraph 5a UWG wording, sits on this page above the list.
- Where do these creator mentions come from?
- From public content by the creators we track: YouTube videos, podcast episodes, X posts and newsletters. When a tracked creator mentions a tool there, we ingest the mention together with its receipt: a source link, a timestamp or position, a quote of at most 120 characters, and a sponsorship classification. Rankings are computed exclusively from that mention data; money never changes them.